Date: 15/11/2021 - 19/11/2021
Duration: 5 day(s)
Venue: Kuala Lumpur/ Online
Fee Per Pax: RM400
About this Training
In the past decade, digital marketing has become a vital component in organizations' overall marketing strategy. It allows companies to tailor messages to reach a specific audience, making it possible to market directly to people who are likely to be interested in their product. Digital marketing encompasses a wide variety of marketing tactics and technologies used to reach consumers online.
The training teaches you to align with traditional tactics and shared information on some of the types of digital marketing in practice now.
A key point is that depending on the target audience, some channels are more effective than others.
This training supports the wider marketing team and the strategic goals of the whole company by rolling out marketing strategies in the online environment,
Digital marketers strive to be a voice for the customer and how they want to interact with a brand digitally.
It helps Marketers to strategically approach the brand’s channels to maximize investments, drive traffic and conversions, as well as manage integrated digital content
The need to be where the customers are at all times means that digital marketers have a significant responsibility to be attuned to changes in technology, social media and software.
Technology changes quickly; the hot social media app of today may be all but abandoned by next year, but many of the foundational principles of marketing remain the same.
Today, many employers are requiring experience in Google Analytics, Google and Facebook Ads, HubSpot and Hootsuite
You'll learn the foundations of tools such as these, exploring and applying them through coursework.
You will also have a testing knowledge of SEO and keyword research.
A basic tenant of marketing is communicating a marketing message to a target audience,
Since digital marketing is a rapidly changing space and it is imperative for companies to stay up to date on new and emerging strategies. Some of which are the responsibility of digital marketers and some of which is done by other departments. Staying ahead of the competition has never been more important.
The landscape for businesses is changing so rapidly, that is has become a key strategy to include looking to the competition to help inform your own digital strategy.
This Digital marketing training broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics
Master the basics of digital marketing packed full of practical exercises and real-world examples to help you turn knowledge into action.
The course material includes techniques and practices you can use to optimize your digital marketing campaigns.
It gives you the added advantage of learning what is actually working in real-life scenarios and not what is good to know in theory.
On completion of this course, you can apply to work for a Digital marketing agency (search for digital marketing agencies on Google and look for a Careers page).
You can start your own digital marketing agency and offer digital marketing services to clients.
You can become a freelancer and apply for digital marketing jobs through Upwork, Flex Jobs, Glassdoor, and angel list
Dr. Norsaidatul Akmar Mazelan
Certified Green Project Manager - GPM-b
Certified Assessor - GPM360 Certification
Registered Technical Specialist, Malaysia Board of Technologist (MBOT)
Certified Assessor for MBOT (Oil and Gas)
Panel Jawatankuasa Technical Standards, Jabatan Pembangunan Kemahiran
Technical Advisory Committee Green Technology Compliance, MOHE
Certified Train the Trainer - UNIRAZAK & BABSON College (USA)
Thank you for your interest. Please fill in the form below.